6 HubSpot Reports That You Need To Build As A Marketer

Are you someone is an owner of an Inbound Marketing Agency for a long time? OR Are you someone who is working as a developer or as a designer in an IT organization who is providing the services of PSD To HubSpot COS Conversion to all the customers around the globe? Then, you must be knowing how HubSpot COS Platform works and how to use that platform in an effective manner in order to market your business. Today, HubSpot COS Platform has been in massive demand & therefore, it becomes vital for all of you to have in-depth knowledge about it.

Now, if you’re someone who has been associated with the marketing field for a while now, then you must be knowing that there is a huge demand of HubSpot COS Platform as far as the marketing industry is concerned. The reason for that is, it is believed by many marketing experts around the world that, HubSpot Platform is the future of the marketing industry. Therefore, it becomes extremely important for all of you to have knowledge about all the latest innovations and trends related to the HubSpot, as it will allow you all to surge ahead of all your competitors. 

In the last few years or so, HubSpot COS Development has really come into its own and have ruled the roost in the marketing world. Today, if you ask any marketer around the globe about the which is the best marketing platform, then most of them will mention about HubSpot in their list. From this statement, you can easily understand the kind of impact HubSpot COS Platform has been to create, that too in such a short time-period. Therefore, it becomes essential for all the marketers to have knowledge about all the tips and tricks related to it, without a pinch of a doubt. 

Talking about the tips and tricks related to HubSpot Platform, today I’m going to discuss 6 HubSpot reports that every marketer needs to build for its marketing campaign. So, why wait for anything special to happen? Let’s get straight into the thick of thing and analyze each report one-by-one. 

[1.] Understanding The Email Opt-Outs:-

If you’re someone who is working as a developer or as a designer in an IT organization who is providing the services of HubSpot COS Web Development, then you must be knowing about the Email Opt-Outs. Email Opt-Outs is the average number of email sent to the contacts which opted out of the list. Now, if you can divide this number by various channels, then you can get an idea of how your marketing campaign is working, which channel is working the strongest and for which channel you need to work on. This way, you all can devise an effective campaign strategy. 

[2.] Understanding The Website Traffic:-

As a developer OR As a designer who has the experience of working on many complicated HubSpot COS Development project, you must be knowing that, in order to measure the success of your marketing campaign, you need to be aware of the website traffic. What you can you do is build a report for the Blog Traffic, Landing Page Traffic and Website Interior Page Traffic. By doing this, you will get an idea of how one page is affecting the other, which would be helpful to you in managing your campaign. In addition to all that, it also tells you about traffic distribution. 

[3.] Understanding The Customer Location:-

If you’re someone who is working in an IT company as a HubSpot COS Developer for a long time, then you must be knowing about the importance of the contact in an Inbound Marketing campaign. As a marketer, you should always build a report for the Contact Location. The reason behind that is, it will tell you about the sources or the specific region from which you’re able to generate more inquiries. Sometimes, business owners are targeting a specific region for their products or the services. That’s where building this type of reports could prove of great value.  

[4.] Understanding The First Referring Site:-

As a HubSpot COS Designer who is working in an IT firm for a while now and also has the experience of working on many HubSpot COS web development projects, you must be knowing about the first referring site concept. Whenever a new customer visits your business website, HubSpot COS Platform would make a note of that and it will also not down the referral site from which it has come. So, as a marketer, if you can build a report of customers closed by first referring site, you will have an idea of from which channel you’re getting maximum customers. 

[5.] Understanding Which Article Attracted Sales Qualified Leads:-

If you’re someone who is working as a developer or as a designer in an IT agency who is providing the services of HubSpot COS Design to all the customers, then you must be knowing that, while conducting an Inbound Marketing campaign, you write a lot of articles in order to generate qualified leads. Now, as a marketer, if you can build report of the customer closed by the first conversion, then it would tell you about which article or blog is able to generate maximum qualified leads for your business. In addition to that, you will get to know what customer prefers.

[6.] Understanding Which Traffic Source Drives Business:-

If you’re someone who is an owner of a HubSpot COS Agency for a long time, then you must be knowing that there are various sources from which the users can reach your business website, which then may convert into your customer. Now, as a marketer, if you can build a report of customer closed by the traffic source, you will be able to analyze that from which traffic source you’re able to drive the business. In addition to all these, this report will also help you to know the various traffic from which your potential customer may arrive. So, you can make the strategy.

Summing Things…

After reading millions of articles, analyzing billions of surveys and conducting the meeting with various IT industry expert across the world, I have made a list of 6 HubSpot reports that you need to build as a marketer for managing your campaign in an effective manner.

I hope that, after reading this article, all your doubts related to HubSpot COS Platform will be removed and it will help you all to be aware of the 6 HubSpot reports that you need to build as a marketer for managing your campaign in an effective manner which will eventually help when you’re dealing with any project related to the HubSpot COS Platform in the future. Thank You.!

eSparkBiz is a leading HubSpot COS Development Company as well as the leading Website Design Company who believes in nothing less than excellence and perfection. Over the last 8 years, we have handled many HubSpot COS development projects with a tremendous amount of success. We are an organization who gives prime importance to the customer inputs.

If you’re looking to Hire HubSpot COS Designer, then feel free to connect with us. We have a dedicated team of highly skilled and experienced HubSpot professionals who will help you all to craft a wonderful website or web application on HubSpot Platform for your business, firm, company or organization according to your requirements.

11 Of The Most Common Misconceptions About HubSpot COS Platform | Read Or Miss Out

Are you someone who is working as a developer or as a designer in a HubSpot COS Development Company? OR Are you someone who is an owner of an Inbound Marketing Agency? Then, you must be knowing how HubSpot COS Platform works and how to use it in an efficient manner to market your business. Today, HubSpot Platform has been in massive demand as far as the IT industry is concerned and therefore, it becomes extremely important for all of you to have a deep understanding about HubSpot, as it will definitely be helpful to you in business.  

Now, if you’re working in the marketing industry for a long time, then you must be knowing that HubSpot Website Development is ruling the roost in the industry. But, despite having all the great features as well as the functionalities, some people are still not trusting this wonderful marketing platform. The reason behind that is the myths or misconceptions related to HubSpot Platform. All these misconceptions or myths have spread like a virus in the last few years or so. Therefore, it becomes vital for you all to be aware of all these misconceptions, without a doubt.

Are you worried about how to know these misconceptions? Then, don’t be so. Today, I’m going to give you a list of 11 misconceptions about HubSpot COS Platform which will make your job much easier than ever before. So, why wait for anything to happen? Let’s get straight into the action and analyze each misconception one-by-one.   

[1.] HubSpot COS Platform Doesn’t Have Any Custom Content Modules:- 

If you’re someone who is working as a developer in a HubSpot COS Web Development company, then you must be knowing that there’s a huge misconception going on the industry about HubSpot Platform that, it doesn’t offer any custom content modules. But, I tell you what, this is not true. HubSpot Platform offers you lots of custom content modules & flexible sections. 

[2.] HubSpot COS Platform Is Not Useful For Any Non-Technical Person:- 

Now, this is one of the craziest misconceptions that you ever heard about the HubSpot COS Platform. Many people believe that HubSpot COS Platform can only be used by the technical persons and it should not be used by the non-technical persons. But, this is not true at all. HubSpot is a marketing platform which is very easy to use, learn & understand, without a doubt. 

[3.] HubSpot COS Platform Is Very Hard To Use For Designer Due To Limited Tools:- 

If you’re someone who is working as a designer in a HubSpot COS Development organization for a long time, then you must be knowing that HubSpot Platform offers plenty of tools for the website design. In fact, you can just make a great website on HubSpot within a few clicks. Therefore, you should not believe the misconception about limited designing tools for HubSpot.

[4.] HubSpot COS Platform Doesn’t Support The Concept Of Localization OR Internationalization:- 

As a HubSpot COS Developer, you must be knowing that nowadays most of the business owners are looking to build a website that is suitable for all countries. The reason for that is, the business nowadays is widespread across the world. For that purpose, you need to implement the concept of Internationalization and HubSpot Platform supports that. So, don’t listen to the myths.

[5.] HubSpot COS Platform Isn’t Fully Mobile-Responsive:- 

If you’re someone who is working as a HubSpot COS Designer for a long time, then you must be knowing that nowadays there’s a huge trend of Responsive Web Design, as most of the internet users are coming from mobile. Now, there’s a myth going on about HubSpot that, it is not mobile-responsive. But, I tell you what, this is not true. You can design a responsive website. 

[6.] Loading Time For HubSpot COS Platform Is Very High:- 

As a developer who has the experience of working on many HubSpot COS Design projects, you must be knowing that, loading time of the website matter a lot nowadays. If your website is taking too much time to load, then it will affect your UX and many believe that HubSpot COS has that problem. But, in contrast to that, HubSpot uses top-notch CDN, which increase speed.

[7.] HubSpot COS Is Expensive While WordPress Is Free:- 

If you’re someone who is working on PSD To HubSpot COS conversion for a long time, then you must have listened to many clients which are saying that HubSpot COS is very expensive, while WordPress is free. So, you should not use HubSpot Platform. But, the reality is that HubSpot is COS & it offers many features in addition to CMS, while WordPress is just a CMS. 

[8.] HubSpot COS Platform Doesn’t Have Great Online Support:- 

As an owner of a HubSpot COS Certified Agency, you must be knowing that there’s a massive misconception going on for a long time related to HubSpot that, it doesn’t have a great online support. But, I tell you what, this is not true at all. Despite being a brand new platform, HubSpot COS Platform provides 24*7 support to all its customers and solves all their ongoing questions. 

[9.] HubSpot COS Platform Has Limited Number Of SEO Tools:- 

If you’re someone who is working as a developer in a HubSpot Website Design company, then you must be knowing that SEO matters a lot. If your website is not SEO-Friendly, you will lose out on ranking, which may cost you. That’s where many believe that HubSpot lacks behind, as it has limited SEO tools. But, in contrast to that, HubSpot COS provides thousands of SEO tools.

[10.] HubSpot COS Platform Is Not Secure:- 

As a developer who has the experience of handling many PSD To COS conversion projects, you must be knowing that, security matters a lot of website developers. There are many people who believe that HubSpot COS is brand new marketing platform and therefore, it can have major security concerns. But, in contrast to that, HubSpot COS Platform offers SSL SAN Certificate. 

[11.] HubSpot COS Templates Are Very Expensive:- 

If you’re someone who is working as a developer in a HubSpot COS Agency for a long time, then you must be knowing about the HubSpot COS Templates. Many people in the industry believe that HubSpot COS Templates are very expensive and they are worth for that. But, I tell you what, this is not true. There are free as well as the paid version of HubSpot COS Templates. 

Final Thoughts… 

After reading millions of articles, analyzing billions of surveys and conducting the meeting with various IT industry expert across the world, I have made a list of 11 misconceptions about HubSpot COS Platform that everyone should have the knowledge of.

I hope that, after reading this article, all your doubts related to HubSpot COS Platform will be removed and it will help you all to be aware of the 11 misconceptions about HubSpot COS Platform which will eventually help when you’re dealing with any HubSpot COS development project in the future. Thank You.!

eSparkBiz is a leading HubSpot COS Development Company as well as the leading Web Design Company who believes in nothing less than excellence & perfection. Over the last 8 years, we have handled many HubSpot COS development projects with a tremendous amount of success. We are an organization who gives prime importance to customer inputs & customer satisfaction 

If you’re looking to Hire HubSpot Designer, then feel free to connect with us. We have a dedicated team of highly skilled and experienced HubSpot professionals who will help you all to craft a wonderful website or web application on HubSpot Platform for your business, firm, company or organization according to your needs.

5 Things That You Should Not Miss Out On While Doing HubSpot COS Website Refresh

Hello.! and Welcome to another edition of our blog series where we discuss some of the most common problems, tips & tricks, and latest trends & innovations related to the HubSpot COS Platform. Today, we’re going to shift our focus on a topic which most of your will be very eager to know. We’re going to discuss the things that you should not miss out on while doing HubSpot COS Website refresh. Today, HubSpot COS Platform has been in huge demand and therefore, it becomes important for all of us to have a deep understanding related to the HubSpot.

Now, before going into the details of HubSpot COS Website refresh, you need to know what is HubSpot COS Platform and for what reasons it came into the picture. So, let’s discuss that aspect first. As we all know that, we’re living in the 21st century which is an era of digitalization, technology, and innovations. The Digital Revolution which took place in the starting of the century has completely changed the way business is being conducted nowadays. In the earlier times, there was a massive trend of Traditional Marketing tactics, without a doubt.

What was happening in the Traditional Marketing tactics is that business owners used to give an advertisement for their products or services in the newspaper OR on the television. This way, they were able to create a brand awareness among the audience, which was obviously helping them in generating more revenue for their business. But, all those tactic won’t work in today’s time. Today, Traditional Marketing has paved the way for the Digital Marketing tactics & so, if you want to be a successful business owner, you need to employ the digital marketing tactic, for sure.

The reason behind that is, employing the Digital Marketing tactics for your business will allow you to create a strong presence of your business on the web. As you all know that, today just having a website for your business is just not good enough, you also have to make sure that your website is ranking really well. For that purpose, you need to promote your business and that’s where the Digital Marketing Tactics can be of great help to you. Therefore, as a business owner, you all need to be aware of all the latest trends and innovations in the field of Digital Marketing.

Now, as the Digital Marketing field has evolved with the time, more and more new tactics as well as the techniques have come into the market. All these techniques and tactics have helped the business owners to promote their business in an effective manner. One of the tactic that has caught the attention of marketers across the globe was the tactic of Inbound Marketing. Basically, Inbound Marketing is a technique to draw the attention of the customers via Content Marketing, Social Media Marketing, Search Engine Optimization (SEO), and branding, for sure. 

Now, instead of implementing all these tactics individually, if you can have one tool which can manage all the tasks of Inbound Marketing, then how cool that would be, isn’t it? That’s where the role of HubSpot COS comes into the picture, as it is an inbound marketing and sales platform which helps the companies to attract visitors, generate leads and grow their revenue. In the last few years, HubSpot COS Web Development has been in massive demand and so, you should know about all the tips and tricks related to it, as it will allow you to surge ahead of your rivals. 

After reading the above section you must have got an idea about what is HubSpot COS and how it came into the picture. But, the question that still remains is that, What are things that you should not miss out while HubSpot COS Website refresh? OR What to keep in mind while doing HubSpot COS Website refresh? Are you worried? Then, don’t be so. 

Today, I’m going to give you the list of 5 things that you should not miss out while doing HubSpot COS Website refresh. So, why wait for anything special to happen? Let’s get straight into the action and analyze each point one-by-one. 

[1.] Benchmarks:- 

If you’re someone who is working in an IT company as a HubSpot COS Developer for a long time, then you must be knowing that, before doing a HubSpot COS Website refresh, you need to benchmark all your analytics. The reason behind that is, the analytics will give you an idea of whether your website is working well after the refresh or whether it needs some further changes. 

[2.] Buyer Personas:- 

As a developer who has the experience of working on many HubSpot COS Web Development project, you must be knowing that, when you’re doing the HubSpot COS Website refresh, you have a chance to create buyer personas for your website. Buyer personas are important for marketing, as they will give you a brief idea about your customer base & you can plan that way.

[3.] Goals:- 

If you’re someone who is working on the HubSpot Website Design on a regular basis, then you must be knowing that, in order to conduct a successful marketing campaign, you need to have set goals. So, when you’re doing a HubSpot COS Website refresh, you have the chance to set your goals. Your goals should be SMART - Specific, Measurable, Attainable, Relevant and Timely. 

[4.] Innovative CTAs:- 

As a HubSpot COS Designer who has the experience of handling many complicated HubSpot development projects, you must be knowing that CTA (Call-To-Action) is such an integral part of any HubSpot website. So, when you’re doing the HubSpot COS Website refresh, you have a great opportunity to design some innovative CTAs for your website, which helps your business.

[5.] Content Review:- 

If you’re someone who has the experience of working on PSD To HubSpot COS conversion projects, then you must be knowing that content matters a lot in the inbound marketing. Now, when you’re doing HubSpot COS Website refresh, you have a great chance to review your content. So, review your content and remove the unnecessary content which serves no purpose. 

Final Thoughts…

After reading millions of articles, analyzing billions of surveys and conducting the meeting with various IT industry expert across the world, I have made a list of various things that you should not miss out while doing HubSpot COS Website refresh.

I hope that, after reading this article, all your doubts related to HubSpot COS Platform will be removed and it will help you all to be aware of the various things that you should not miss out while doing HubSpot COS Website refresh which will eventually help when you’re dealing with any HubSpot COS Website refresh task  in the near future. Thank You.!

eSparkBiz is a leading HubSpot COS Development Company as well as the leading Website Design Company who believes in nothing less than excellence and perfection. Over the last 8 years, we have handled many HubSpot COS development projects with a tremendous amount of success. We are an organization who gives prime importance to the customer inputs.

If you’re looking to Hire HubSpot Designer, then feel free to connect with us. We have a dedicated team of highly skilled and experienced HubSpot professionals who will help you all to craft a wonderful website or web application on HubSpot Platform for your business, firm, company or organization according to your requirements.

10 Advantages Of HubSpot COS Platform For Small And Medium Scale Business

Are you someone who is an owner of an Inbound Marketing Agency? OR Are you someone who is working as a developer in a HubSpot COS Development company? Then, you must be knowing about the HubSpot Platform and how to use it in an effective manner to market your products or the services, for that matter. Today, HubSpot COS Platform has been in massive demand and therefore, you should be aware of the latest functionalities of HubSpot COS. 

Talking about the latest functionalities, Today, I’m going to discuss 10 great advantages of HubSpot COS Platform for small and medium scale business which will help you immensely in your future projects, for sure. So, why wait for anything special to happen? Let’s get straight into the thick of things and analyze each advantage of HubSpot COS Platform one-by-one. 

[1.] HubSpot COS Platform Is Very Easy To Learn And Understand:- 

If you’re a developer who is working on HubSpot COS Web Development for a long time, then you must be knowing that HubSpot COS Platform is very easy to learn, understand and use for anyone across the globe. Now, as you know that, small and medium scale business don’t have too much money spend and therefore, they need a platform that can be learned very quickly. That’s HubSpot COS could be the best bet for them, as it is very easy to learn and understand. 

[2.] HubSpot COS Platform Has Its Own Back End:- 

If you’re someone who is working as a HubSpot COS Developer in an IT organization, then you must be knowing that HubSpot Platform has its own back end. Normally, when you’re using any platform, they provide you with all the front-end facilities, but database related thing have to manage by you. But, in contrast to that, HubSpot COS Platform provides you with the back-end facility as well, which helps you in managing the customer contact as well as the conversations. 

[3.] HubSpot COS Platform Offers Great Level Customizability:- 

Customization is one of the key aspects of today’s website development, without a pinch of doubt and that’s where, as a HubSpot COS Designer, you must be knowing that HubSpot COS Platform offers a great deal of flexibility as well as the customization to all the people. Now, as you all know that, small and medium scale business owners are always looking for a platform which offers customization. That’s HubSpot COS Platform could be a great choice for them. 

[4.] HubSpot COS Platform Provides You With A Landing Page Tool:- 

As you all know that, the landing page is such a crucial aspect of any business website and the reason for that is, it helps you to create engagement with your customers and generate the leads. That’s where HubSpot COS Design outscores all its competitors, as it provides them with Landing Page Tool by which they can easily create a great landing page for their website. The landing page tool comes with WYSIWYG [what you see is what you get] editor, which is great.!

[5.] HubSpot COS Platform Has A Great Developer Tools:- 

If you’re someone who is working as a developer in a company who is providing the PSD to HubSpot COS services to all, then you must be knowing that HubSpot COS Platform provides you with great developers tools. All these developers tools make the job of the developers very easy and they also help to increase the overall speed of the development process. Therefore, all the small and medium scale business should move towards HubSpot COS Platform, for sure. 

[6.] HubSpot COS Platform Comes With Free SSL Setup:-

SSL is an acronym for Secure Socket Layer. SSL ensures the security of your website or web application, which is pretty important in today’s time where there is a maximum chance of hacking. That’s where the role of HubSpot Website Design comes into the picture, as it provides you with an inbuilt facility of SSL. Normally, you have to apply for the SSL certificate for your website and it is not easy to get. But, in case of HubSpot COS, you get a free SSL Setup. 

[7.] HubSpot COS Platform Comes With Built-In Support For SEO:- 

As you all know that, in today’s day and age, if you want to be a successful businessman, having just a website for the business is not enough. You also have to make sure that it is ranking well on the Google. That’s where the role of SEO comes into the picture and you will be delighted to know that HubSpot COS Web Design comes with built-in support for SEO. Therefore, all the small and medium scale business should develop their business website on HubSpot Platform. 

[8.] HubSpot COS Platform Provides You With Automated 301 Redirects:- 

If you’re someone who is working as a developer who is working on PSD to COS development for a while now, then you must be knowing that, during the website development, you have to deal with 404 errors and to resolve that errors, you have to employ 301 redirects. That’s where HubSpot COS Platform is so good, as it comes with automated 301 redirects for the website. So, you don’t have to worry about managing the 404 errors manually, which is absolutely amazing.!

[9.] HubSpot COS Platform Supports Third-Party Integration:- 

If you’re someone who is working in a HubSpot COS Certified Agency for a long time, then you must be knowing that HubSpot COS Platforms supports third-party integration. By using the HubSpot’s API’s, various third-party have created integrations that expand the functionalities of HubSpot Platform. Therefore, all the small and medium scale business owners should move towards HubSpot COS Platform, as it provides you with the facility of 3rd party integrations. 

[10.] HubSpot COS Platform Has A Great Online Community:- 

As a developer, when you’re dealing with any new platform for the website development, you will obviously hope that the new platform has a great online support. The reason for that is, If you get stuck somewhere in the development process, you can ask that query on the online community and get solutions from the experts.  That’s where HubSpot Website Development is so good, as it has an awesome online community, where you can ask any query to the experts. 

Summing Things… 

After reading thousands of blogs, analyzing hundreds of surveys and conducting the meeting with various inbound marketing industry experts around the world, I have made a list of 10 advantages of HubSpot COS Platform for small and medium scale business. 

I hope that, after reading this article, all your doubts related to HubSpot COS Platform will be removed and it will help you all to be aware of the advantages of HubSpot Platform for small and medium scale business which will eventually help you in the future. Thank You.!

eSparkBiz is a leading HubSpot COS Development Company as well as the leading Website Design Company who believes in nothing less than excellence and perfection. Over the last 8 years, we have handled many complex projects related to website design and HubSpot platform. 

If you’re looking to Hire HubSpot COS Developer, don’t hesitate to contact us. We have a dedicated team of highly skilled and experienced professionals who will help you all to develop a great website on HubSpot Platform for your business, firm, company or organization according to your requirements. 

7 Questions Every HubSpot COS Agency Should Ask Themselves For Successful Landing Page Strategy

Are you an owner of an Inbound Marketing Agency? OR Are you someone who is working as a developer in HubSpot COS Agency? Then, you must have an idea about the importance of landing page. A landing page allows all the business owners to attract the audience from various corner of the world and therefore, it becomes really important for you as a business owner to know about the concept of the landing page, without a pinch of a doubt. But, before understanding that how to design a good landing page, you should know the basics of it, for sure. 

Now, if you’re working in the HubSpot COS Web Development company for a long time, then you must have an experience of working with many projects of clients, where they demand the creation of great landing page. So, as a HubSpot COS Designer, it becomes vital for you to be aware of how to create a great landing page and the reason for that is, it is the landing page that brings a massive amount of traffic towards your website and every business owner wants this scenario for their website. Therefore, you will have to deal with the creation of landing page.

So, as a HubSpot COS Developer, you must be thinking that how can create a successful landing page for my clients or the customers for that matter which will help them to grow their business. Now, this the phase where everyone is caught off guard and the reason for that is, most of the HubSpot COS Development Agencies know the concept of a landing page, but when they go for the practical implementation of that, they deal with lots of complexity. The main reason for that is, there is no fix procedure or checklist that everyone can follow and be very successful. 

Now, if you’re working a HubSpot COS Design firm for a long time, then you must be knowing that creating a good landing page is very tough art. The reason for that, however good landing page you create for your client in terms of design, but if it doesn’t convert, your client won’t be happy with you, which obviously creates a huge issue. So, as a HubSpot COS Certified Agency, it becomes really crucial to have a workflow step or checklist for the landing page creation, which can be followed in any projects & which makes your job easier than ever before. 

Are you worried about how to know the checklist or questionnaire that helps you in the landing page creation? Do you really want to know? Then, fasten your seatbelts and get ready to ride a rollercoaster as I give you the list of 7 questions that will help you in successful landing page creation on the HubSpot platform. So, why wait for anything to happen? Let’s get straight into the thick off the things and analyze each question one-by-one.  

[1.] What Are The Goals For Creating A Landing Page? 

This is the first and the most important question that you should ask yourself as a HubSpot Website Design Company. Before creating a landing page, you must know the purpose behind that. Just creating the landing page because everyone is doing doesn’t make any sense. Always identify the goals for which you’re creating the landing page, as it will set you on the right path, from where you will not fall behind anytime. So, discuss this point well in advance, for sure. 

[2.] Have You Defined SMART Goals For The Landing Page?

As you all know that, defining a goal is one thing, but defining a goal that helps you to set a good base for your future tasks on the landing page. That’s why your goals should be SMART and by SMART I mean, Specific, Measurable, Attainable, Relevant and Timely. So, as a HubSpot Website Designer, you should always verify that, whether your goals are SMART or not. If they are not up to the right standards, you should reset your goals before going ahead in the process. 

[3.] Who Is The Target Audience For The Landing Page? 

If you’re working in a HubSpot Website Development company for a long time, then you must have an idea that, before creating a landing page, it is very important to find out the target audience. The target audience is the bunch of people whom you expect to visit your website most often and they can convert into your potential customers. So, if you know your target audience well in advance, then it will easier for you to design a landing page accordingly, without a doubt. 

[4.] Which Type Of Offer Should Be Created On The Landing Page? 

Now, this question is very crucial to the success of your landing page. Creating a landing page is one thing, but creating a landing page which provides great value to customers is another thing. This kind of thing matters the most when you’re migrating a website from PSD to HubSpot COS. The reason for that is, your client is moving his website to HubSpot for generating more revenue than earlier & that can only happen when you’ve placed a great offer on the landing page. 

[5.] Have You Defined A Proper CTA On The Landing Page? 

Once you’re done with defining goals and creating a great offer which will attract the client, you should focus on the CTA (Call-To-Action). As someone who is working in a company who is providing the PSD to HubSpot migration services, you should be aware of creating good CTA on the landing page. It is the CTA which opens the door for the customer interaction with your website & therefore, it’s critical that, your landing page should have a proper CTA, for sure. 

[6.] Does Your Landing Page Include Some Visual Elements? 

If you ask any developer who is working on the PSD to HubSpot Development about which is the most critical thing for a successful landing page, then he/she will definitely tell you that, you should always give emphasis on adding visual elements to your landing page. The reason for that is, every visitors that come to your website will not have the time to read every price of content and therefore if you have put some visual elements on your website, he/she will like it the most.

[7.] Does Your Landing Page Have A Good Form? 

The form is the first point of interaction as far your marketing funnel is concerned. The form is the first thing that the visitors will fill in order to contact you for the solution that you provide and therefore, it becomes really vital for every Custom HubSpot COS Designer to design a form which is easily scannable, which provides the assistance to the visitors and which has no validation issues. So, always make sure that you design a good form for your landing page. 

Final Thoughts...

I hope you enjoyed reading this article as much as I did while creating it for you people out there and it helps you all to beware about the questionnaire for the successful landing page strategy which will eventually help you in the future when you design a landing page on the HubSpot COS platform. Thank You.!

If you’re looking to Hire HubSpot Designer, don’t hesitate to contact us. We have a dedicated team of highly skilled and experienced HubSpot COS developers as well as designers who will help you to develop a great website on HubSpot platform for your business, company or organization according to the requirements. 

10 Ongoing Issues Of HubSpot COS Platform That Every User Wants To Be Resolved

Are you an owner of an Inbound Marketing Agency? OR Are you someone who is working in a Digital Marketing Agency? Then, you must have heard about the HubSpot. In the last few years, HubSpot COS Development has really shown the new dimension to the marketers around the globe to market their products. Actually, HubSpot is nothing but an inbound marketing agency which helps the businesses around the world to generate maximum revenue. 

Over the last decade or so, HubSpot COS Web Development has been in massive demand as far as the marketing industry is concerned. Today, when traditional marketing has made its way for a new dimension of marketing which we all know as a inbound marketing, every marketer is contacting various HubSpot COS Certified Agency in order to set up their website on HubSpot platform as HubSpot is a most reputed platform for inbound marketing and sales. 

Now, if you’re in the industry for a long time, then you must be knowing that whenever any new technology or platform comes into the market, it always comes with some distinct features and some limitations. The same applies to the case of HubSpot platform as over the years many HubSpot COS Developer have taken the advantage of its great features. But as many HubSpot COS Agency started using it more and more, they have found out some limitations of HubSpot. 

Over the last 4-5 years, HubSpot COS Templates has been a go-to choice for the many business owners, but with the usage, there have been some complaints or in in other words the issues of the HubSpot COS that come into the picture. As a HubSpot COS Designer who is working day-in and day-out on developing various websites, they must be aware of the limitations of the HubSpot platform as that will allow them to plan their development process in a better way. 

Now, If you’re working on the HubSpot COS Design for a long time, then must you know that there are some limitations that you want as a designer to be changed or rectify. Similarly, in the development as well as in the marketing, there are various issues that everyone should be aware of as it will allow to plan in a better manner for your PSD to HubSpot COS Development. 

So, Are you worried about not knowing the issues of the HubSpot COS Platform? Then, don’t be so. Today, I’m going to discuss the 10 issues of HubSpot that every user wants to be resolved. So, let’s analyze them one-by-one. 

Issue 1: Combining or Merging Forms:-

If you’re a developer who is working on PSD to COS Development for the HubSpot platform, you must have across various forms during the website development, isn’t it? Forms are part and parcel of any website development and there is always a need to combining or merging the forms to display the data to the users. Now, in the case of HubSpot, it is a major challenge for any developers as in HubSpot, if you merge any form, you will lose out all the data, which is bad. 

Issue 2: Tracking URLs in Bulk:-

This is another major issue that you have to face as a business owner if you’re looking for HubSpot Website Development. When you’re setting up your website for marketing your product on HubSpot, you obviously want to track all your marketing campaigns. For that purpose, there is the technology of UTM (Urchin Tracking Modules) that you need to integrate into your system. But, HubSpot has the facility to integrate UTM at this point, so URLs can’t be tracked. 

Issue 3: Filtering Results:-

As an owner of a successful company or business, if you’re planning for Custom HubSpot COS Development for your website, then think twice. The reason for that is, HubSpot platform doesn’t offer you the facility to filter out your marketing results. When you’re running a marketing campaign for your products, you want to analyze the visits and filter it out by country as it will help you to know your strongest market. But, HubSpot doesn’t have this facility right now.   

Issue 4: No Arrangement for Proper Reporting:-

One of the biggest drawbacks of the HubSpot platform. Suppose, you’re an entrepreneur who is looking to migrate its website from PSD to HubSpot COS with the expectations that HubSpot will offer you all the reporting capabilities. But, In contrast, HubSpot only allows you to watch the reports of the primary domain and not all the domain. In addition to that, if you change your primary domain for reviewing other data, all your previous data will be lost, which is crazy.!

Issue 5: No Facility Adding Contact Without Email:-

As a developer, you’re always looking to use HubSpot COS Website Templates as you know that it will set up each & every functionality for the business. But, when it comes to adding contacts, HubSpot platform has limitations. It only allows that contact to be added which has an email associated with it but sometimes the person just provides its phone number and not email id. In that case, HubSpot won’t allow you to add the data, which is harmful to any business. 

Issue 6: Capturing Recent Source of Conversion:-

This is a massive issue that has hurt many businesses around the world over the years. When you’re looking to migrate your website from PSD to COS, you will use HubSpot. Now, sometimes what happens in a marketing scenario, that any of your inactive contacts gets activated because of any Ads. In that case, you want the source of his/her recent conversion, but that’s where HubSpot fails as it doesn’t have any capabilities to track the details of any offline contact.  

Issue 7: Monthly Searches of Google Keyword Planner & HubSpot don’t Match:-

Now, as an owner of a successful company, when you go for Custom HubSpot COS Developer, you expect that the HubSpot will provide me accurate monthly searches as it the most important data which gives an idea to the marketers about the reach of the product. That’s where the problem starts, if you compare the searches of Google Keyword Planner with the searches of HubSpot, they miss match every time, which creates a confusion in the minds of the owners.  

Issue 8: No Support for Google AMP:-

If you have analyzed the recent web development trends, then you must have found out that Google AMP is one massive trend nowadays in the IT industry. AMP pages reduce the load on the server and improve the user-experience (UX) and therefore every business owner nowadays wants to implement AMP on their website. But, when the owners demand the same thing on the HubSpot platform, they get disappointed as so far HubSpot is not providing support for AMP. 

Issue 9: Mass Tweets with Images:-

In today’s time, where it has become very important for the businesses to have a social media presence, every business is looking for a platform which can manage the whole social media campaign in an effective manner. That’s where you think about HubSpot as it allows you to manage your social media campaign, but when it comes to uploading multiple tweets with images, HubSpot doesn’t provide the support. So far, only text tweets in bulk are allowed.  

Issue 10: File Upload from Google Drive:-

Nowadays, there is a vast amount of data that is produced by any business or company and to store all the important data in a computer system is not possible. Therefore, people have started to use Google Drive which not only provides you massive data storage capabilities but also helps you to establish a backup for your important files. Now, when you use HubSpot, you want to upload those files from the Google Drive, but HubSpot doesn’t allow this facility to the users. 

Summing Things…

I hope that you enjoyed reading this article and it helps you get aware about all the issues that are related to the HubSpot COS platform which will eventually help you to plan in an effective manner when you’re looking to develop or migrate your website onto the HubSpot platform. Thank You.!

If you’re looking to Hire HubSpot Developer, don’t hesitate to contact us. We have a dedicated team for HubSpot COS Development which will help you to build your website in HubSpot, according to your requirements. In addition to that, we’re also providing the services of migrating your website to HubSpot Platform. 

HubSpot Vs Marketo: The Ultimate Showdown For Being The Best Marketing Platform In the World

Are you someone who is an owner of a HubSpot COS Web Development company? Are you someone who is working in an IT organization who is providing the HubSpot COS Development services to others? Then, you must have an idea about the HubSpot COS platform in-depth, without a pinch of a doubt. Today, HubSpot COS is ruling the roost as far as the marketing industry is concerned and the reason for that is, HubSpot has emerged as the no.1 choice of many business owners across to globe in order to market their products or the services. 

Now, if you’re working as a HubSpot COS Developer or as a HubSpot COS Designer for a long time in the industry, then you must be knowing that, today HubSpot COS has been in massive demand in the IT industry and the reason for that is, it is believed by various experts around the world that, HubSpot is the future king of marketing, for sure. Therefore, you need to be aware of all the latest updates or the innovations that are taking place in the field of HubSpot platform. Without knowing that, it will be difficult for you to survive in today’s market.

If you’re in the industry for a long time, then you must be knowing that, whenever a new technology or a new platform burst onto the scene, everyone starts giving their opinion about it. Various experts write a brief review about it and there’s a lot of debate about whether it is the best technology or platform has arrived at the market. Now, in order to judge whether the technology or platform is best in the business, people start comparing it with the previous best technology or platform and that creates a massive debate among the industry across the globe. 

The same applies to the case of HubSpot COS Platform, where it has been regarded as the best marketing platform by many industry experts and to prove that, it has been compared with the one of the best marketing platform, Marketo. If you’re someone who is working in the marketing field, then you must have heard about the ongoing debate between two giant marketing automation tools, for sure. The entire industry is divided into two halves on it with HubSpot COS Agency favouring the HubSpot platform, while others are showing support for Marketo.

This debate has created a lot of hype in the recent times and therefore, as a marketer, you need to be aware in-depth about the functionalities of both these marketing automation platform without a pinch of a doubt. Now, the challenge for a common people starts from here, as when they search on the web about which is the best platform for marketing, they will get millions of articles or blogs, for sure. Some of the opinions will be favouring HubSpot COS Design, while the others will be saying that Marketo is the best in the business, without a pinch of a doubt.

So, the challenge for you is to find an unbiased article or blog which favour neither the HubSpot Website Design nor the Marketo platform but gives you a comparison based on the various features. The reason for that is, only by knowing feature by feature comparison, you will be able to know the true difference between HubSpot and Marketo, which will help you in your future projects, without a pinch of a doubt. 

Now, Are you worried about how to know the difference? Then, don’t be so. Today, I’m going to give you the most comprehensive guide on HubSpot vs Marketo based on various features which will ease out all your problems. So, why wait for anything to happen? Let’s get straight into the thick of things and analyze each feature one-by-one. 

[1.] Ease Of Use:- 

As a marketer, when you’re choosing any marketing automation platform or software, the first thing you obviously look at it the ease of use, for sure. That’s where HubSpot COS Web Design scores heavily over the Marketo platform. The reason for that is, if you want to work with Marketo platform, you need IT knowledge, as it is specially designed for the enterprise solutions. On the other hand, HubSpot is a marketing platform, which comes with wide variety of tools and functions to work with. Therefore, even a newbie can find it easy to adjust to this platform. 

Winner: HubSpot

[2.] Analytics:- 

As a business owner, when you’re using any marketing automation platform, analytics become such a critical part of it. The reason for that is, analytics is the best way to estimate about marketing strategies. It gives you an idea of how successful your business is and if it’s not, you need to change your approach. Now, as far as the analytics are concerned, Marketo surges ahead of the HubSpot Website Development, as it provides you with more in-depth data about your marketing efforts and revenue fluctuation, which is really critical for any marketer, for sure.

Winner: Marketo

[3.] CRM Integration:- 

If you’re someone who is working in the marketing field for a long time, then you must be knowing that Marketing Automation (MA) and Customer Relationship Management (CRM) goes into hand-to-hand. Any marketing automation software requires CRM, without a doubt. That’s where HubSpot COS Website Development outscores the Marketo platform, without a pinch of a doubt. The reason for that is, HubSpot platform comes with built-in CRM, while for the Marketo platform, you have to integrate the CRM software, which requires more effort. 

Winner: HubSpot

[4.] Support & Training:- 

Now, when you’re choosing any new platform or the technology for your business or organization, you will obviously choose the platform which provides you with a great support and which has a better online community. That’s where HubSpot COS Developers have an undeniable edge over the Marketo platform, as HubSpot COS platform has a worldwide support for all. In addition to that, it also provides you with lost of resources by which you can understand it easily. While for the Marketo platform, it is said by many that, there have a hit and miss kind of record.  

Winner: HubSpot

[5.] Blogging:- 

We all are living in the 21st century and it is an era of digitization. Today, Traditional Marketing has paved the way for the Digital Marketing tactics. Now, as the Digital Marketing has become more and more popular, blogging has become a critical aspect of marketing your products or services. Blogging allows you create brand awareness for your products, which is really important. That’s where HubSpot COS Design Services heavily outscores Marketo, as it provides you inbuilt blogging platform, while Marketo platform doesn’t have blogging facility. 

Winner: HubSpot

[6.] Pricing:- 

Last but not the least is Pricing. Pricing is one of the key factors that every business owners keep an eye on before deciding which marketing automation platform to choose. Now, if you analyze in detail, both HubSpot and Marketo offer free-trials to their customers, which is great. But, after that, HubSpot charges you $200 per month, while Marketo charges you $1195 per month. Therefore, it’s a no-brainer that HubSpot COS platform wins over the Marketo platform in this aspect, without a pinch of a doubt. In addition to that, HubSpot offers you better packages.  

Winner: HubSpot

Final Verdict…

After all the debate and comparison, it’s time to announce the results and tell you that who is winning the ultimate battle for the best marketing platform in the world. Now, there’s no one-size-fits-all type of approach as far the marketing platform are concerned. But, if you compare HubSpot and Marketo based on various features, you will realize that HubSpot has an edge over the Marketo platform. Therefore, my verdict goes in the favour of HubSpot and it wins the ultimate battle for being the best marketing platform in the world. 

Closing Thoughts…

I hope you enjoyed reading this article as much as I did while creating for you all you wonderful marketers out there and it helps you all to be aware of the best marketing platform in the world which will eventually help you when you have to choose one for your business. Thank You.!

If you’re looking to Hire HubSpot COS Designer, don’t hesitate to connect with us. We have a dedicated team of highly skilled and experienced HubSpot professionals who will help you to craft a wonderful website for your business, firm, organization or company according to your requirements.   

6 Innovative Ways To Improve The PageSpeed Insights Score For HubSpot COS Website

Are you someone who is an owner of a HubSpot COS Agency? OR Are you someone who is working as a developer in a HubSpot COS Web Development company? Then, you must have an idea about how a HubSpot COS Website works, without a pinch of a doubt. Today, HubSpot platform is in huge demand in the market and every business owner is looking to his/her website on this wonderful platform. The reason for that is, HubSpot provides the business owners with a platform to market the business in an efficient and effective way, which is what everyone wants. 

Now, if you’re working as a programmer in a HubSpot COS Development organization, then you must have an idea that, today it’s not about creating a good website on the HubSpot platform. Only having your website on the HubSpot platform will not work, you also have to keep improving the speed of the website. The reason for that is, your Website PageSpeed Insights score directly impacts your Search Engine Optimization (SEO). If your SEO is not in a good place, then you will struggle to rank well, which then impacts the business, without a pinch of a doubt.

As the traditional marketing has paved the way for the digital marketing in the last decade or so, the importance of newer technology and tactics have increased significantly. Now, one of the techniques that got famous in the last few years is Inbound Marketing and the most useful platform for inbound marketing is HubSpot. Today, if you see in the IT industry, there’s a huge demand of HubSpot COS Developer as well as the HubSpot COS Designer. This tells you about the kind of impact HubSpot platform has created in the industry in such a short time span. 

If you’re working in the IT industry for a long time, you must have heard about HubSpot COS Design being the most effective in today’s digital era. Now, as the HubSpot COS has evolved over the years, more & more innovations have taken place on this platform. According to the requirements of the business owners across the globe, HubSpot has added many new features to ease out the problem at all. But, that decision has backfired in the last few years, as HubSpot COS Certified Agency is struggling to make a website which has a good PageSpeed score. 

As an IT organization who is providing the services of PSD to HubSpot COS migration, it becomes important for you to be aware of the ongoing issues with the HubSpot platform. The issue is of speed as well as the performance and that does impact your website ranking, which then impacts the overall business. Now, if you look this issue from the client’s perspective, then you will realize the kind of impact it has created on their daily sales and if that is the case, the client won’t be happy. So, you need to address this issue while making the HubSpot Website Design.

Now, Are you worried about how to solve this issue? Then, don’t be so. Today, I’m going to give a list of 10 innovative ways which will definitely help you to improve the PageSpeed InSight score for the HubSpot COS Website. So, why wait for anything to happen? Let’s get straight into the thick of things and analyze each way one-by-one. 

[1.] Remove Javascript And CSS From Above The Fold Content:- 

Now, if you’re a designer who is working on the PSD to COS migration process, then this the most important tip that you will ever get from anyone. Always place all the javascript files in the footer of the website, never place it above the fold. If you do it successfully, it will save your loading time of the website, which automatically improves the PageSpeed Insights score. In addition to that, you should defer non-critical CSS by using “rel=preload” in the external link. 

[2.] Always Enable Compression On Your HubSpot Website:- 

Nowadays, if you’re working in a HubSpot COS Web Design company, then they will surely tell you that, you should always enable the compression in the HubSpot COS, without a pinch of a doubt. For all the HubSpot hosted resources, this step is taken care automatically by the HubSpot platform. But, if you’re hosting any third-party resources like CSS or Javascript, then you consider moving them to HubSpot’s file manager folder, which reduces the load on the website. 

[3.] Always Avoid Using The Landing Page Redirects:- 

This is one of the most critical aspects that you should always remember for increasing the score of Google PageSpeed Insights, for sure. As a developer, when you’re dealing with the HubSpot COS Templates, you always have to deal with landing page redirects, without a pinch of a doubt. Now, when you change the URL of the page, then redirect will load both the link before loading the original page, which takes a while. So, always avoid using this kind of redirects. 

[4.] Always Use Optimized Images On The HubSpot COS Website:- 

Unoptimized images are the root cause for the slow loading of the website. As you know that, when you’re dealing with any HubSpot Website Development, you have to deal with lots of images, without a doubt. Now, you know that the more images on the website, the more time it will take to load. Therefore, you should always use optimized images on the HubSpot platform, as it takes less time to load. For that purpose, you can use ImageOptim or FileOptimizer tool. 

[5.] Make Sure You Leverage The Browser Caching:- 

Browser Caching is one of the most effective website related paradigm that you should always utilize for the HubSpot COS Website. Browser Caching stores the web pages that used often by the user, which obviously saves the time, as cache memory is very fast compared to other forms of memory. So, as a developer who is working on the PSD to HubSpot migration process, always leverage browser caching mechanism for your website, as it will boost the website speed.

[6.] Minify CSS, HTML & Javascript On The HubSpot Website:- 

Now, if you ask any Custom HubSpot COS Developer that what are the 3 major components of any website development, then he/she will always mention about HTML, CSS, and Javascript. They are also known as the building blocks of website development process. Now, the problem with all these components is that they take a lot of time to load, but they should be used on the website. So, the solution is to minify HTML, CSS & JS, which obviously reduce loading time. 

Closing Thoughts…

After reading thousands of blogs, analyzing hundreds of surveys and conducting the meeting with industry experts, I have made a list of 6 innovative ways which will definitely help you to all improve the PageSpeed Insights score for the HubSpot website. I hope that after reading this article, all your confusion regarding how to improve the PageSpeed score of HubSpot website will be removed and it will help you all to be aware of innovative ways to improve the PageSpeed score. Thank You.!

If you’re looking to Hire HubSpot Developer, feel free to connect with us. We have a dedicated team of highly skillful and experienced professionals who will help you all to craft a wonderful website on the HubSpot platform for your business, firm, company or organization according to your needs.