The Ultimate Catalog for PSD to HubSpot Migration that Every Developer Wants

Are you someone who is working on HubSpot COS Development? OR Are you an owner of an Inbound Marketing Agency? Then, you must have heard about HubSpot Migration. Nowadays, there is a lot of demand for HubSpot in the IT industry and therefore you must have seen many ads on the web regarding HubSpot COS Developer or HubSpot COS Designer.

Now, you may be wondering that why there is a lot of demand for HubSpot in the market and why a lot of people are interested in migrating their current website from PSD to HubSpot. Before going into details of all these things, you need to know the basics of HubSpot and what are features that make it so popular among the various businesses across the globe.
                                                 

First thing first, HubSpot is basically an Inbound marketing and sales software which helps the various marketing agencies to grab the attention of visitors, increase the lead generation and generate more revenue. It was founded by Brian Halligan and Dharmesh Shah in 2006 and in the last decade or so there is a huge demand for Hubspot COS Web Development in the market.

Till now, you must have seen that majority websites on the internet were based on any CMS (Content Management System), mostly on WordPress, which has established a trust factor among all the business owners. But, with the emergence of HubSpot Website Development In the concept of CMS has taken a back seat and the new concept of COS has come into the market.

There is a major difference in the way that a CMS and COS works and you need to understand that in order to under the process of PSD to HubSpot COS Development. While the CMS focuses on managing all the content of the website in an efficient manner, COS (Content Optimization System) provides you with all the tools for Digital Marketing process and that’s why it has become a first choice system for the B2B marketers.

Now, you must have got an idea of what is HubSpot and why HubSpot COS Development is preferred has been WordPress CMS Development in the recent times. But the question still remains is that what do you mean by HubSpot Migration and what are the services that HubSpot offers to you to as B2B marketers.

Basically, When you talk about any PSD to COS conversion which comes under the section of migration, it’s about creating current your website on the HubSpot platform using the HubSpot COS Templates and transferring your content as well as the look and feel of your website. Once the whole process is completed, you will get an almost equivalent copy of your existing website on the HubSpot platform.

Migration is such a difficult art which is performed by the experienced and skilled professionals and therefore you may have seen that many business owners usually don’t take the risk to migrate their website in their whole lifespan. But there are few HubSpot COS Certified Agency who will handle the whole migration process with utmost ease as they have skilled developer as a part of their professional team who are working on HubSpot for a long time.

Now, if you’re working as a developer or designer whose main task is to convert the PSD to HubSpot COS, then you must have an idea about how difficult the migration process is. Sometimes even the most experienced developers are stuck in this process and they can’t find a way forward. So, you can understand that how difficult this task is for the developers.


There is a saying that:


                                          “Every Problem Comes With A Solution.”


The same applies to the case of HubSpot Migration where to solve all your problems, I have decided to write this blog where I will provide you the ultimate catalog for the migration process which will make your task very easy. You just have to follow this list and you will never get into any kind of trouble while dealing with the migration process. So, let’s reveal the secrets of the catalog and understand the whole process.

[1.] Know Your Audience:-

As a developer whenever you’re dealing with any PSD to HubSpot Development, your primary goal is to know the audience of your client for which you’re developing the website in HubSpot. Knowing the audience is very critical as it will allow you to design your website in an appropriate manner. Suppose, your client is looking to build the website for real-estate, then your target audience should be the persons who are looking to buy a house in the near future.


[2.] Conduct a Research your Client:-

Now, after having the knowledge about who is the targeted audience, you will definitely have an idea about how to design a website that every person who visits the website gets attracted to it. If your client is looking to migrate its website from PSD to HubSpot then there must be some parts of the website he/she loves the most while other he/she wants to be improved. So, to know that details, it is very critical that you conduct a detailed research with your clients.


[3.] Create Buyer Personas:-

On the basis of the research you have conducted about the audience with your clients, it’s time to create different buyer personas according to the various types of people that you’re expecting to arrive on your website. A buyer persona is a fictional representation of your ideal customer. As a developer, buyer persona will help you to not only evaluate the needs of the audience but also allow you to think the unique solution for them which will benefit your customers.


[4.] Design the Home Page:-

After evaluating the need for your audience, you will get an idea of what are the customers expecting from you. Based on that analysis, you should design your homepage in such a manner that it answers all the question of theirs. As a developer, your homepage should be the starting point for grabbing the attention of your visitors which will allow you to be successful. There are many PSD to HubSpot COS Templates available by which you can design your homepage.

[5.] Make a Wireframe of Website:-

A wireframe is a blueprint of how your whole website is going to look like after the development process. It gives you the roadmap for the whole HubSpot Website Development process. Based on the whole analysis you have done regarding your targeted audience, your client’s requirement and buyer persona, it’s time to make a wireframe for your website which not only covers the whole funnel of the buyer but also allows to create a proper structure for your website.

[6.] Build Effective Template:-

So far, we have discussed all the things related to User Experience (UX). Now, after sorting all the things related to UX, it’s time to build an effective template for your website. For that purpose, the HubSpot platform provides you with Template Builder. Based on all your old website or the new wireframe that you just have created, design an attractive template for your website. You can design custom templates for each of your web pages as well.

                                         

[7.] Create Web Page:-

After building an effective template for each of your web pages, now it's time to create each of your web pages based on the templates that you have. That’s where the role of content specialist comes into the picture as for each web page you have to create new content or you have to take the content from the old website, if possible. You will be working in sandbox mode and not on the live website and therefore you will get a chance to preview all the content once.

[8.] Populate the Content:-

Once all the web page is created, you should populate all the web pages with content which includes images, videos, infographics, headers, title, smart content, CTA etc. After populating all the web pages with various form of content, preview each web page from the panel of the HubSpot platform which will give you a clear idea about how your web page will look in a live environment.

[9.] Show the Web Pages to Your Clients:-

Show the preview of each web page with your stakeholders or clients for that matter. Once you a get node from the clients, it’s time to go ahead and make a switch. Make sure that you don’t forget this step because once the migration process has been done, it will be very difficult for you as a developer to make any kind of change to the website, even if your client wants any changes. So, always discuss the preview of your website with your clients before the migration.

[10.] Make the Switch from PSD to HubSpot:-

Once you get an approval from the client about a preview of all the web pages, it’s time for the final frontier of the process where we will make a switch from PSD to HubSpot COS. Now, as a developer, when your website is ready, edit the DNS records and move the domain from your old platform to HubSpot. Depending upon the speed of the server, your own content will be populated in the new website and it will become live within a short period of time. Once the website is live, your migration process is completed.

Final Thoughts-:

I hope that you enjoyed reading this article and it will help you know the ultimate catalog for PSD to HubSpot Migration process which will eventually help you as a developer in the future when you deal with this kind of scenario. Thank You.!

If you’re looking to Hire HubSpot COS Developer for building a new website or migrating your website from another platform, the don’t hesitate to contact us. We have an experienced team of HubSpot developers which will manage all your task.

Benefits and Drawbacks of HubSpot COS Development

Are you a professional marketer? Or Are you working in a professional website development company? Then you must have heard about the HubSpot COS Development. Right now, HubSpot is one of the most popular platforms which is used by the many developers and designers around the world to build their website. In addition to giving the platform for building the website, HubSpot also provides you the facility to market your product, which is awesome.!

Before going into any details of Custom HubSpot COS Development, we need to know the basics of HubSpot and how it works. So, first things first, HubSpot is an Inbound Marketing and sales software that helps companies attract visitors, convert leads and close customers. In the recent times, Traditional Marketing has paved the way for Inbound Marketing and that’s where HubSpot is playing a major role as it gives the kind of exposure that you’re looking for as a marketer.

Now, if you are working as a website developer for a long time in the IT industry you must have worked with many CMSes (Content Management System) with WordPress being the most popular of all. Similarly, HubSpot provides you COS (Content Optimization System). The major difference between a CMS and a COS is that CMS always focuses on managing the content of the website while COS focuses on all the functionalities related to Digital Marketing. Therefore, COS has been a primary choice for all the B2B marketers and there is a  massive demand of  HubSpot COS Agency nowadays in the IT industry.

After reading the above section, you must have got an idea of what is HubSpot and how COS development takes place. But, the question that would be running through your mind is Why should I use HubSpot COS Templates for my website development or What are the core functionalities that this platform offers me from the marketing perspective? So, to answer your questions and resolve all your doubts we have prepared a list of benefits as well the drawbacks of HubSpot COS which will help you to understand the functionalities of HubSpot platform in a better way. So let’s analyze them one-by-one.

Benefits of HubSpot COS Development:-

[1.] Easy to Manage Interface:

If you’re a web designer, the first thing you will worry about is the interface that the platform provides to you, isn’t it? But if you’re a HubSpot COS Designer then you don’t need to worry about being able to adjust with the interface as HubSpot provides you an inline editor which is very easy to manage. With the help of that editor, you will be able to your own custom template without writing any piece of code as there is default facility of drag and drop in the tool.  So, you can quickly edit and create a website design according to your requirement, which is great.!

[2.] Privacy & Security:

Privacy and Security is the most important factor that any website design company would be worried about when they choose to shift to a new platform for web development. Suppose you’re converting your website from PSD to HubSpot, then you will be worried about your website data not getting lost. That’s where HubSpot rises above its competitors as it uses SSL (Secure Socket Layer) on all the websites to ensure security. In addition to this, HubSpot also implements the Firewall to ensure that the website stays away from any malicious threats or viruses. 

[3.] Mobile Optimization:

Nowadays, when the internet users are from the mobile and tablets rather than laptops and PCs, you need to make sure that your website is mobile optimized. As Google has announced last year, that it is working on the mobile-first index and therefore that site who are not optimized for mobile will lose visibility in the search engine for sure. That’s where HubSpot COS Web Designer enjoys the edge over others as HubSpot offers you the facility that your website, blogs or landing pages will automatically adjust to the screen size of the mobile.

[4.] Seamless Integration with HubSpot Marketing:

Consider a scenario where your company is looking for PSD to COS conversion in order to manage the website in a modern way. But what happens in other platforms is that it will convert your website into COS in a proper manner but after that, it will be very difficult to integrate that website with any Marketing Automation platform which is necessary. That’s where HubSpot is different as it not only provides you with development platform but also offers you the seamless integration with its own marketing platform which makes your job much easier.

[5.] Very Fast CDN:

Some of you may have heard about CDN but those who don’t know CDN is an abbreviation for Content Delivery Network. It is a networking fundamental which is critical in deciding the loading time of your website which is very critical as far as the ranking and User-Experience (UX) are concerned. So, any Website Design Company should choose a platform which uses a fast CDN and that’s where HubSpot wins the race as it provides you the fastest CDN possible which ensures that you have high uptime for the website and super fast performance.

[6.] Suitable for the Company of All Size & Shape:

Sometimes what happens is when you choose a platform which manages your website development, there are some limitations in terms of the company size or shape that it can support. But HubSpot COS Platform is independent of all these things, whether your company is small, medium or large, you can choose this platform for your website design and development. In addition to that, HubSpot offers you great tools which makes it for any marketing department to track and measure the performance of their website or overall business.

[7.] Allows Sales & Marketing to Work Together:

If you’re an owner of the B2B company then you must be knowing that it’s very critical that Marketing and Sales department of any company should work together. Then and then only, the company will be able to achieve the desired results. Here, HubSpot plays an integral role in B2B business as it allows the owners to bring both sales and marketing on the same page. For that purpose, the HubSpot provides with the software that has the capability to integrate both the data i.e. using the marketing research data the sales team can make a lead generation.

[8.] Flexible Pricing:

Last but not the least is the pricing of the software as it is the most important factor on which you will decide whether to choose a platform for website development and marketing or not. Now, if you compare the price of PSD To HubSpot COS conversion with PSD to other COS, you will realize that HubSpot is the most economical platform for website development and marketing management. Generally, they offer you one-year contract in which they will give you the access to all the tools and they also provide flexibility in the package according to your requirement.

Drawbacks of HubSpot COS Development:-

[1.] Lock-In:

One of the major drawbacks of HubSpot is that all the website data gets locked into one single platform. So, you are always depended on one single source and if that fails, then there would be a huge trouble. Actually, if you analyze the HubSpot platform over the years, there has not been any case as such but this could be a potential chink in the armor. 

[2.] Need an Experienced HubSpot Designer/Developer:

Working in COS is a lot different than working in CMS and therefore you need specialists which have an experience of working on the HubSpot Platform. If you think I have great designer/developer in my team which is working for years, then you will struggle in this area. This is not a field for freshers, so make sure you have dedicated a team to HubSpot development. Today there are many HubSpot Development Company In India & USA who offer experienced HubSpot Certified Designer to design creative website templates.

[3.] Limited Plugins:

HubSpot is a great platform for website design and marketing management without a doubt. It offers you a great degree of customization according to your requirement. But, if you’re looking for ready-made plugins or library for working with this platform, think twice as there are very limited plugins available. So, make sure you check all the libraries before taking a final call.

[4.] No Control over Backup:

If you’re developing a website using any platform, you would surely want that there is an option of backup and recovery for sure because; there is a lot of data that goes into making a website and if there is any error, you don’t want to start from the scratch. Now, in the case of HubSpot, there is no guarantee of backup, you can manually export the content from COS but there is no facility of time-bound snapshots which can be really helpful in case of failure.

Summing Things...

After analyzing lots of articles and meeting with the industry experts, we have prepared a list of benefits as well as the major drawbacks of HubSpot COS Development. We hope that you will really like this article and it helps you be aware of the possibilities that come while working with HubSpot Platform. Thank You.!