Are you someone who is an owner of a HubSpot COS Web Development company? Are you someone who is working in an IT organization who is providing the HubSpot COS Development services to others? Then, you must have an idea about the HubSpot COS platform in-depth, without a pinch of a doubt. Today, HubSpot COS is ruling the roost as far as the marketing industry is concerned and the reason for that is, HubSpot has emerged as the no.1 choice of many business owners across to globe in order to market their products or the services.
Now, if you’re working as a HubSpot COS Developer or as a HubSpot COS Designer for a long time in the industry, then you must be knowing that, today HubSpot COS has been in massive demand in the IT industry and the reason for that is, it is believed by various experts around the world that, HubSpot is the future king of marketing, for sure. Therefore, you need to be aware of all the latest updates or the innovations that are taking place in the field of HubSpot platform. Without knowing that, it will be difficult for you to survive in today’s market.
If you’re in the industry for a long time, then you must be knowing that, whenever a new technology or a new platform burst onto the scene, everyone starts giving their opinion about it. Various experts write a brief review about it and there’s a lot of debate about whether it is the best technology or platform has arrived at the market. Now, in order to judge whether the technology or platform is best in the business, people start comparing it with the previous best technology or platform and that creates a massive debate among the industry across the globe.
The same applies to the case of HubSpot COS Platform, where it has been regarded as the best marketing platform by many industry experts and to prove that, it has been compared with the one of the best marketing platform, Marketo. If you’re someone who is working in the marketing field, then you must have heard about the ongoing debate between two giant marketing automation tools, for sure. The entire industry is divided into two halves on it with HubSpot COS Agency favouring the HubSpot platform, while others are showing support for Marketo.
This debate has created a lot of hype in the recent times and therefore, as a marketer, you need to be aware in-depth about the functionalities of both these marketing automation platform without a pinch of a doubt. Now, the challenge for a common people starts from here, as when they search on the web about which is the best platform for marketing, they will get millions of articles or blogs, for sure. Some of the opinions will be favouring HubSpot COS Design, while the others will be saying that Marketo is the best in the business, without a pinch of a doubt.
So, the challenge for you is to find an unbiased article or blog which favour neither the HubSpot Website Design nor the Marketo platform but gives you a comparison based on the various features. The reason for that is, only by knowing feature by feature comparison, you will be able to know the true difference between HubSpot and Marketo, which will help you in your future projects, without a pinch of a doubt.
Now, Are you worried about how to know the difference? Then, don’t be so. Today, I’m going to give you the most comprehensive guide on HubSpot vs Marketo based on various features which will ease out all your problems. So, why wait for anything to happen? Let’s get straight into the thick of things and analyze each feature one-by-one.
[1.] Ease Of Use:-
As a marketer, when you’re choosing any marketing automation platform or software, the first thing you obviously look at it the ease of use, for sure. That’s where HubSpot COS Web Design scores heavily over the Marketo platform. The reason for that is, if you want to work with Marketo platform, you need IT knowledge, as it is specially designed for the enterprise solutions. On the other hand, HubSpot is a marketing platform, which comes with wide variety of tools and functions to work with. Therefore, even a newbie can find it easy to adjust to this platform.
As a business owner, when you’re using any marketing automation platform, analytics become such a critical part of it. The reason for that is, analytics is the best way to estimate about marketing strategies. It gives you an idea of how successful your business is and if it’s not, you need to change your approach. Now, as far as the analytics are concerned, Marketo surges ahead of the HubSpot Website Development, as it provides you with more in-depth data about your marketing efforts and revenue fluctuation, which is really critical for any marketer, for sure.
[3.] CRM Integration:-
If you’re someone who is working in the marketing field for a long time, then you must be knowing that Marketing Automation (MA) and Customer Relationship Management (CRM) goes into hand-to-hand. Any marketing automation software requires CRM, without a doubt. That’s where HubSpot COS Website Development outscores the Marketo platform, without a pinch of a doubt. The reason for that is, HubSpot platform comes with built-in CRM, while for the Marketo platform, you have to integrate the CRM software, which requires more effort.
[4.] Support & Training:-
Now, when you’re choosing any new platform or the technology for your business or organization, you will obviously choose the platform which provides you with a great support and which has a better online community. That’s where HubSpot COS Developers have an undeniable edge over the Marketo platform, as HubSpot COS platform has a worldwide support for all. In addition to that, it also provides you with lost of resources by which you can understand it easily. While for the Marketo platform, it is said by many that, there have a hit and miss kind of record.
We all are living in the 21st century and it is an era of digitization. Today, Traditional Marketing has paved the way for the Digital Marketing tactics. Now, as the Digital Marketing has become more and more popular, blogging has become a critical aspect of marketing your products or services. Blogging allows you create brand awareness for your products, which is really important. That’s where HubSpot COS Design Services heavily outscores Marketo, as it provides you inbuilt blogging platform, while Marketo platform doesn’t have blogging facility.
Last but not the least is Pricing. Pricing is one of the key factors that every business owners keep an eye on before deciding which marketing automation platform to choose. Now, if you analyze in detail, both HubSpot and Marketo offer free-trials to their customers, which is great. But, after that, HubSpot charges you $200 per month, while Marketo charges you $1195 per month. Therefore, it’s a no-brainer that HubSpot COS platform wins over the Marketo platform in this aspect, without a pinch of a doubt. In addition to that, HubSpot offers you better packages.
After all the debate and comparison, it’s time to announce the results and tell you that who is winning the ultimate battle for the best marketing platform in the world. Now, there’s no one-size-fits-all type of approach as far the marketing platform are concerned. But, if you compare HubSpot and Marketo based on various features, you will realize that HubSpot has an edge over the Marketo platform. Therefore, my verdict goes in the favour of HubSpot and it wins the ultimate battle for being the best marketing platform in the world.
I hope you enjoyed reading this article as much as I did while creating for you all you wonderful marketers out there and it helps you all to be aware of the best marketing platform in the world which will eventually help you when you have to choose one for your business. Thank You.!
If you’re looking to Hire HubSpot COS Designer, don’t hesitate to connect with us. We have a dedicated team of highly skilled and experienced HubSpot professionals who will help you to craft a wonderful website for your business, firm, organization or company according to your requirements.